Branding & Identity

Company Branding

Light up your brand with creative, colorful designs!

 

Logo design, identity design and company branding work in unison to convey a message to your customers about who you are, what they can expect from your products/services, and how you differ from your competitors. It’s never too soon to define your target audience and give your company a distinctive brand identity. It will lay the foundation of most of your decisions – from your company logo design to your website design to your packaging, and most of your other marketing materials.

Blossom Dezine specializes in company branding and identity design for entrepreneurs, start-ups and large corporate clients. Find out how we can help you either build a creative and colorful brand design from scratch or improve your current brand to establish a fresh and inspiring identity for your business.

What is a logo?

A logo is a mark of identification. It is not your brand – it represents and identifies your brand. Your logo is usually the first impression people will have of your company and pictures are worth a thousand words. Your company logo design will give your customers a well-designed, distinctive visual image of your business that can make all the difference in the world to your success, but a logo is only one part of building your company’s brand and identity.

What is company branding?

Brand – noun; a particular characteristic that serves to identify a particular product; to place indelibly in the memory; to give a product a distinctive identity by means of characteristic design, packaging, etc; an attempt to attach higher credibility to a new product by associating it with a well-established company name.

Company branding, in a nutshell, defines your company’s personality or its image. A brand is not just a logo, a tagline, some color and typography – it’s an entire experience. A brand identity designer can help form the foundation for the experience but cannot actually create your brand. And you cannot dictate it either. Instead, your identity will be shaped entirely by what your audience thinks about you and who they perceive you to be.

Company branding is a concept or idea. It’s a visual representation of what you want people to know about your business. Who are you? What are your values? Why should anyone care? How do you want them to feel about the products or services you offer? There is no right or wrong method of company branding; the only thing that matters is that it effectively communicates the “heart” of your business.

Emotion is one of the biggest components of company branding. When your target audience sees your logo, advertising, website and packaging, the image created in their minds should accurately reflect your company’s values and your brand promise. Your company branding and identity design will have a significant influence on how potential customers feel about you and, most importantly, whether or not they will remember you and choose your product or service.

What is identity design?

I•den•ti•ty – noun; the state of having unique identifying characteristics held by no other person or thing; the individual characteristics by which a person or thing is recognized; Synonyms: individuality, personality, distinctiveness, uniqueness.

Brand identity design includes the complete range of materials (or tools) your business will use to identify your brand and give you a unique personality. Your brand identity is not something you can touch; it’s a combination of all the experiences, encounters and perceptions a consumer has with your business.

To communicate your corporate identity effectively, your business needs to develop unique visuals and graphic designs that will make you instantly recognizable. This includes your logos, business cards, signs, letterhead, packaging, advertisements, and all other marketing collateral. Your identity will differentiate your business from scads of other businesses. As a brand identity designer, Blossom Dezine has helped companies in a wide variety of industries build strong and memorable identities.


 

Why should I hire a brand identity designer?

Every great brand has a story and Blossom Dezine can help you tell yours! Blossom’s strategic thinking and passion for art, design and vibrant color give her the unique skills to develop company branding and identity that is creative, effective and tells a compelling story.

It’s vital to know exactly what type of image you want to convey. A brand identity designer will collaborate with you to identify who you want to be and help you find an appropriate way to express it. A good corporate branding design will help your business prosper in an extremely competitive marketplace. It’s also important to keep your brand identity fresh and modern. Blossom Dezine is up-to-date with industry trends and innovations that can make a difference in how you communicate your company’s identity.

Whether you want a new identity, a website, printed collateral, a promotional campaign – or all of the above – Blossom has the skills and experience to create truly unique company branding and identity design solutions. She will work with you to develop a sound strategy for creating a consistent identity that consumers will become familiar with.

If your business is not reaching its goals, Blossom can help you understand why and develop a powerful strategy for streamlining or redesigning your brand to get you back into competition. The #1 goal of Blossom Dezine is to help you evoke positive customer responses by creating a powerful brand message. No project is too small or too big. Contact us today to see your brand from a new angle!

Set up your FREE consultation today!